We've been in the jewellery business since 2009, but ELVIE in its current form truly began in 2016. Before rebranding, we were known as COCO LIBERACE, a fashion jewellery label famous for our statement pieces. However, our handmade beaded Saint bracelets, crafted from natural stones and customisable with charms or Saint medals, always stood out. Each stone had unique properties, and the Saint medals carried special meanings.

The inspiration for our Saint bracelets came from a personal story. When we set off to travel the world, John's mum gave him a simple St. Christopher medal on a chain. He wore it throughout our time overseas, and now that his mother has passed, it holds a deep sentimental value for him, connecting him to her. This connection inspired the creation of our Saint bracelets.

Our loyal customers often came to us seeking meaningful gifts for friends facing challenges. They would say, “I need something to say …” and while we tried our best to create something special, it never fully captured their sentiments. We realised that allowing customers to personalise their jewellery with their own words, much like writing a heartfelt message in a card, would be a game-changer. This idea led us to offer on-the-spot engraving, allowing our customers to create truly personalised and meaningful pieces.