"HOWEVER IMPORTANT BUSINESS IS, FAMILY ALWAYS COMES FIRST" RICHARD BRANSON
Our Family
Hi, we're Nicolle & John, the "mum & dad" behind ELVIE JEWELS.
Many people don't realise this, but we're actually a family jewellery business.
We're the people that created this brand, this website, design the pieces, engrave them, pack the orders, go to the post office, wrote this About Us page and everything else! It's hard work, but it's so rewarding.
When you buy from us, it means our son gets to go to Karate (he's a black belt, can you believe it), and our daughter gets to go to dancing lessons.
Thank you for supporting our family business and choosing personalised jewellery that connects people and tells unique stories. We really appreciate it. 🙏
Your support helps us continue creating jewellery that makes you smile and reminds you to be brave and kind. From our family to yours, thank you for being a part of ELVIE JEWELS.
We connect people through personalised jewellery
Our Mission
Our vision is to connect people through our collection of meaningful and personalised jewellery.
Our customers can wear something they feel a part of, something that makes them smile, or that reminds them to be brave and kind.
We design our pieces to be simple and engrave them with your meaningful words.
All the pieces are high quality and affordable and we pride ourselves on getting our orders out quickly!
Our Inspiration
We've been in the jewellery business since 2009, but ELVIE in its current form truly began in 2016. Before rebranding, we were known as COCO LIBERACE, a fashion jewellery label famous for our statement pieces. However, our handmade beaded Saint bracelets, crafted from natural stones and customisable with charms or Saint medals, always stood out. Each stone had unique properties, and the Saint medals carried special meanings.
The inspiration for our Saint bracelets came from a personal story. When we set off to travel the world, John's mum gave him a simple St. Christopher medal on a chain. He wore it throughout our time overseas, and now that his mother has passed, it holds a deep sentimental value for him, connecting him to her. This connection inspired the creation of our Saint bracelets.
Our loyal customers often came to us seeking meaningful gifts for friends facing challenges. They would say, “I need something to say …” and while we tried our best to create something special, it never fully captured their sentiments. We realised that allowing customers to personalise their jewellery with their own words, much like writing a heartfelt message in a card, would be a game-changer. This idea led us to offer on-the-spot engraving, allowing our customers to create truly personalised and meaningful pieces.