Add some descriptive text to your all collections page.
When I first starting in jewellery and I would get asked “Can I wear this is the shower?”, I imagined these women must have such a glamorous life, sinking into their bubble bath, dripping in their bling, champagne in one hand…
For the past few years, you couldn't read a fashion magazine without seeing styling advice that included, "and top it off with a piece of statement jewelry!" Bib necklaces, mixed-media earrings, cocktail rings, and arm parties were an essential part of the early-2010s outfit, and the variety of statements each made all seemed to be variations of "LOOK! ME! OVER HERE!"
These days, the statement is less a shout and more a purr. Jewelry trends have shifted to be smaller, more subtle, and more permanent, too. Instead of baubles you switch out every day to match your mood and outfit, the most exciting jewelry coming out these days are pieces that you put on once and never take off.